Homewares Ecommerce Store For Sale

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This online business with 3PL fulfilment is an established Australian homewares brand that was born out of an idea of making rugs and textiles that are made fairly and naturally in an industry where the vulnerable are often exploited.

Known in the industry for setting a standard of excellence and transparency in the rug industry the business is the first in Australia to gain Goodweave certification and continues to be an advocate for change in the fast (fashion) homewares space.

Leading the way with washable cotton rugs in Australia 8 years ago the business has evolved over time to include a range of woollen rugs, cotton rugs and now our most popular bath mats and bath runners with all exclusive designs.

Key Features:

• Genuine reason for sale owing to family circumstances
• Perfect bolt-on-acquisition to an existing business – currently owner lives regionally and easily operated from home office
• Straight-forward business to run, with automations and SOPs
• Strong 7-year relationship with a highly experienced and competent manufacturing factories in India
• Unique point of difference in the retail and online market with own designs
• Organically grown database of customers and social media
• Professionally built new Shopify ecommerce site, mostly maintained without outside developer input
• Australian customer base with increasing demand for international and wholesale expansion
• Loyal and responsive customer base and following

ASSETS INCLUDED IN SALE

• Shopify Account & Website: Fully operational e-commerce platform.
• Domains: Australian and US domains
• Email Logins: Access to all business-related email accounts.
• Standard Operating Procedures: How- to’s for every aspect of the business has been recorded or on file.
• Klaviyo: Email marketing platform with existing campaigns/ templates
• Email List: Comprehensive list of subscribers and customers. 14k+
• Facebook Account: Established social media presence. 10K+
• Instagram Account: Active and engaged followers. 40K +
• Pinterest Account: 96K monthly views
• Google Analytics and Ad Account
• Product Manufacturers & Suppliers: Contacts and relationships with reliable partners.
• Logo and Branding Assets: Complete branding materials.
• Courier Set-Up and Relationships: Established logistics partnerships.
• Product Photos and Video Content: High-quality images of all products.
• Personal Support After Sale: Assistance during the transition period.
• Wholesale and 3rd Party Marketplaces
• Merchant Accounts: Includes Afterpay and other payment processors.
• Physical Inventory: Current stock on hand. Current $110K
• 3PL Information: Third-Party Logistics details to be transferred to the new owner.
• Trademarked Logo in Aus & USA

Owner is ready for a new season with her family and is looking for a quick sale so will include the current inventory in final sale price.

Full financials will be given upon request.

FAQs

Q Expansion Potential

Potential to expand the offering of into other homewares within the collection via our manufacturing contacts in India.

Whilst the majority of our sales are from Australia, we do generate USA sales organically and via a Canadian dropshipper. With effective marketing there is potential to expand and scale internationally.

Wholesale expansion - currently grown organically in Australia and on Faire.com but has not been a main focus for the business thus far.

Q Reason for selling

The business owner is ready for a new challenge. From building the brand from her kitchen table 11 years ago starting with Happy as Larry Designs whilst raising three little boys , she is ready to spend more time with family. An entrepreneur at heart she is keen to pursue something fresh and creative , hopefully with her son who has special needs.

Amy is keen to see the business succeed and grow into a much bigger brand and will provide support for up to 4 weeks.